The project involved a complete rebranding for the SJK foundation – a charity which provides information and support services to patients diagnosed with CUP (cancer of unknown primary).
The nature of the condition is such that it is often difficult to detect although patients are presenting with symptoms. I wanted to reflect this in the logo. The symbol chosen was a Japanese flower which is the symbol of perfection however for the logo, I showed some of the petals slightly irregular – a detail only visible on close inspection.  The colour palette chosen for the website and logo reflected the fact that it’s a charity founded by women in memory of Sarah, yet as the condition is prevalent in men too, information leaflets and leaflets and was used a broader range of colours.